B Archetype

Washington DC  |  African Affairs

Strategy that moves African priorities through Washington.

B Archetype advances government and private-sector priorities between the United States and Africa through bipartisan federal engagement, diplomatic strategy, and rigorous market positioning.

Discuss an engagement Explore our practice
United States and African leaders in discussion
Institutional engagement Bipartisan by design.
Built for follow-through.
Operating since2016
Congressional engagement Executive branch strategy Diplomatic advocacy U.S.-Africa positioning
01 The firm

A boutique government relations practice

More than access. The right case, carried to the right institutions, in the right sequence.

Headquartered in Washington, DC, B Archetype is a government relations, lobbying, and diplomatic advocacy firm specializing in African affairs. We advise governments, public institutions, and private-sector organizations seeking to advance credible policy, commercial, and development priorities between the United States and Africa.

Our work combines bipartisan federal engagement, diplomatic strategy, market intelligence, and private-sector positioning. Each mandate is structured around clearly defined objectives, relevant decision-makers, and measurable outcomes.

Christina Jolley, Founder and Principal Lobbyist of B Archetype Founder & Principal Lobbyist

Leadership

Christina Jolley, MBA, MA

Government Relations · Foreign Relations · African Affairs · International Trade

Christina Jolley is the Founder and Principal Lobbyist of B Archetype. Her work brings together bipartisan congressional advocacy, executive-branch engagement, diplomatic strategy, and Africa-focused market intelligence to advance credible government and private-sector priorities.

Her relationships span both chambers of Congress and both sides of the aisle, including offices and committees focused on foreign affairs and Africa. She has also cultivated executive-branch relationships across administrations, with particular attention to the U.S. Department of State and African Affairs.

Christina's on-the-ground experience includes several years living in Sierra Leone, where she developed expertise in market research, pre-feasibility studies, and strategic due diligence, with a focus on mines and minerals. She is a GIA Certified Diamontologist and a Harry Oppenheimer Diamond Training School Certified Rough Diamond Valuer.

She holds an MBA and an MA in International Studies and Diplomacy from SOAS University of London. Christina is also Co-Founder of the U.S. African Trade Alliance, a 501(c)(6) trade organization delivering procurement-readiness programming for U.S. enterprises interested in African markets, and Co-Founder and Managing Partner of USATA Advisory Group.

MBA MA, International Studies & Diplomacy GIA Certified Diamontologist Certified Rough Diamond Valuer
02 Areas of practice

Focused mandates. Senior attention.

Representation built around the decision that needs to move.

01

Federal Government Relations and Lobbying

Bipartisan advocacy across Congress and the executive branch, including stakeholder mapping, policy positioning, outreach, briefing preparation, coalition development, and strategic follow-through.

02

Diplomatic and Government Engagement

Clear, actionable U.S. engagement strategies for governments and public institutions whose priorities intersect with foreign policy, trade, national security, development finance, and private-sector interests.

03

U.S.-Africa Trade and Investment Advocacy

Positioning commercially viable projects within U.S. trade, investment, procurement, and economic-development priorities to establish institutional credibility and durable partnerships.

04

Private-Sector Government Engagement

Strategies that connect a company's commercial objective to its public-policy significance across economic growth, employment, digital transformation, food security, healthcare access, and regional stability.

05

Origin Recognition and GI Strategy

Origin-readiness assessment, stakeholder alignment, product narrative, governance strategy, U.S. public-policy advocacy, and international positioning for distinctive place-linked products.

06

Pre-Feasibility and Strategic Due Diligence

Assessment of market need, policy alignment, stakeholder conditions, implementation requirements, partner credibility, regulatory considerations, and the pathways required before broader engagement.

03 Sector experience

Cross-sector perspective. Africa-focused execution.

We work where public policy, commercial readiness, and institutional relationships must move together.

01 Financial technology and remittances
02 Healthcare and health technology
03 Agriculture and agro-processing
04 Cybersecurity and biometric systems
05 Digital connectivity and infrastructure
06 International trade and market expansion
04 How we work

A disciplined engagement sequence

From ambition to an institutionally credible mandate.

  1. 01

    Define

    Clarify the objective, authority, readiness, public-policy relevance, and desired outcome.

  2. 02

    Position

    Build the U.S. value proposition, evidence base, narrative, and stakeholder architecture.

  3. 03

    Engage

    Sequence bipartisan legislative, executive, diplomatic, institutional, and commercial outreach.

  4. 04

    Sustain

    Maintain alignment, document progress, support follow-through, and adapt to changing conditions.

Government representation

Translate national and subnational priorities into a credible Washington strategy.

  • Bipartisan legislative and executive-branch engagement
  • Diplomatic and public-policy advocacy
  • Delegation preparation and strategic follow-through
  • Stakeholder mapping and coalition development
Request an assessment

Origin recognition

Build the evidence, alignment, and market narrative behind a place-linked product.

  • Preliminary origin and market-readiness assessment
  • Government, producer, and sponsor alignment
  • Governance and producer-consortium strategy
  • Market recognition and international positioning
Discuss an origin mandate

“We face neither east nor west—we face forward.”

Kwame Nkrumah
05 Begin a conversation

Select government and origin-recognition engagements.

B Archetype accepts a limited number of mandates in which senior leadership can remain directly involved. Every prospective client undergoes an initial conflict, compliance, authority, and readiness assessment.

Contact B Archetype
contact@b-archetype.com (212) 347-4737
601 Pennsylvania Avenue NW, Suite 900
Washington, DC 20004